Emily Cousins helped name Realtime and grow it from two people to nearly 90. On That Moment, she talks about the difference between wanting to leave and being ready to, why the people side of a business matters even more in the age of AI, and what a single hiring call taught her about being decisive.

Katy Stolliday never planned to start a company and says she didn't feel brave enough to do it alone. She said yes anyway, and Blurred launched in 2018. On That Moment, the Co-Founder and Chief Client Officer of Blurred talks about "blurred briefs", turning down clients who don't share your values, and why confidence comes after the leap, not before it.

Three agency leaders, one uncomfortable truth: culture isn't the away day, it's the policy. Hilary Gray from Propeller Group, Emily Cousins from Realtime. and Jana Garous from DG Solutions talk through what actually breaks first when growth outpaces people, and why the costliest mistakes rarely show up where you'd expect.

Megan Morass built Full Fat into the largest music and festival communications agency in Europe, then watched the founding partnership collapse and take the business's financial stability with it. This episode covers that turning point, why she believes culture needs money to survive, the Cultural Resonance Index she spent four years building, and why she's chosen to lead openly about her own mental health rather than mask it.

Sam Holwell, Managing Director of Data Cubed, hit the million-pound revenue milestone and realised it didn't mean what he expected. The business had been optimising for growth without the operational scale to match, until a conversation with a leaner, smaller partner sparked a pivot: run lean, let profit follow. Margins improved almost overnight. This episode covers that shift, the early bet on AI two years before clients were asking for it, and what Sam would still change about the business today.

Four agency leaders, four different bets on what growth actually means. Guy Wieynk restructured around licensing. Michael Semp is navigating private equity discipline in a flat market. Oliver Bradley rebuilt his values after hypergrowth outpaced them. Lara Ballard grew by learning what to turn down. This roundtable argues that bigger was never really the point.

Lauren Tauben built a career on relationships. Started at MK Saatchi in the late 90s, became the force behind some of Nintendo's most iconic campaigns - including the legendary Wii Sports Resort launch at NEC Birmingham. Then she sat at a kitchen table with a housemate and decided to start a social, performance and PR agency. Without a pitch deck. Without cold calling. Just relationships. This is how Agent 42 built a global brand.

Four guests, four different answers to the same question: follow the algorithm, beat it, or ignore it entirely? Joel Williams builds on Mastercard's transaction data. Alice Johnston treats creators as intelligence systems. Simon Brading relies on handwritten letters over mass outreach. Jemima Myers optimises for user intent, not platforms. This roundtable argues there's no single right approach, just four ways of staying ahead of a system none of them fully trust.